Go-To-Market Strategies

Even the best product can fail without a GTM strategy that fits both the company and target market. Selecting the right market, distribution channels, pricing and positioning are all key element of success.

Our Go-To-Market Services:

GTM planning

Selecting the right market and planning the ways to conquer it are key to successfully entering a new market or launching a new product. Market research, competitive and customer research are used to determine the GTM strategy – direct sales or via channels; partnerships and alliances; pricing and revenue models. We leverage existing sources and primary research to help our customers understand – and often select – their target market.

Market and target selection

We conduct thorough market research and leverage the vast BDO network to explore market dynamics and uncover opportunities and threats. Our goal is to help you find the right geographical market, and ensure you focus your efforts on the right vertical, target organization and buyer.  

Positioning, messaging and brand

We delve into what makes your company or product unique and use customer research to ensure your messages hit the right notes. From competitive positioning to value proposition development and brand identity – we will ensure you go to market with a message that converts.

Revenue models, pricing and channels

Our team can help you determine the right revenue model, pricing and channels for your business, including the creation of a business plan. We help you identify potential partners and can also assist with business development efforts.

Marketing planning

Once you know who your target is, we can help create a detailed marketing plan, including activities, budget, timelines and KPIs. As needed, we can also help you build the marketing organization to deliver it. 

Marketing Operations

Let's Talk

Tal Huber: 054-9766069, TalHu@bdo.co.il